Fractional SDRs, embedded in your team.
Part-time sales development capacity that works like part of your company, not an agency on the outside. Research, outreach and qualification, scoped to the hours your pipeline actually needs.
Why fractional instead of a full-time SDR
A full-time SDR means recruiting, salary, tools, data, management and months of ramp before you learn whether the motion works. A fractional SDR gives you experienced execution for the hours you need, so you can test, learn and scale without a headcount commitment.
Embedded, not outsourced at arm's length
- Works to your ICP, positioning and qualification criteria
- Operates in your CRM and channels where agreed
- Shared Slack or weekly check-ins with your team
- Messaging iterated with you based on live replies
- Qualified opportunities handed straight to your closers
- Transparent weekly reporting on activity and conversations
What a fractional SDR does
- Target account and contact research
- Personalised email and LinkedIn outreach
- Outbound calling in the target time zone
- Follow-up and objection handling
- Qualification and meeting booking
- CRM updates and pipeline notes
Who it suits
Founder-led B2B companies that need pipeline before a first sales hire, sales teams that need extra top-of-funnel capacity, and companies testing a new segment or market without hiring locally.
Common questions
- What is a fractional SDR?
- A fractional SDR is sales development capacity you use part-time instead of hiring a full-time employee. You get prospecting, outreach and qualification for the hours your pipeline needs.
- How is a fractional SDR different from an outsourced SDR agency?
- Many agencies run campaigns at arm's length from their own systems. Our fractional SDRs work embedded: inside your CRM and channels where agreed, aligned to your ICP and messaging, and reporting to your team weekly.
- How many hours do I need?
- It depends on your market, deal size and targets. Engagements are scoped to the capacity required and can increase as the motion develops. Pricing is shared after the first call.
- Do you guarantee meetings?
- No. We do not guarantee meetings, pipeline or revenue. We are accountable for execution, iteration and the quality of the opportunities passed to your team.
- Can a fractional SDR work US hours?
- Yes. Calling and outreach windows are structured around the market being targeted, including US time zones.
Related
See what fractional SDR capacity would look like for you.
Share your ICP and targets. We will scope the hours and the motion on the first call.